Every time you shop with us, you're helping better the life of an orphan.

Did you know that the verses of hijab were of the very last commandments to be revealed in the Qur’an? Interesting we hear you say, we thought the same too…

Internet trolls exists unfortunately. No one with a purpose in life is safe from them, but who are they to judge?

We're all about the honesty. Our brand promise to you.

Ethical production aims to prioritise people and the planet over profits - everything we stand for as a brand.

While it may seem appealing due to its affordability and ability to keep up with rapidly changing fashion trends, the fast fashion model presents several significant problems.

Toxic chemicals can have serious, long-term effects on consumer health but they are not always aware of how their clothing has been made.

By using azo-free dyes, we aim to ensure that our designs are free from hazardous substances and comply with stricter regulations and certifications.

Made from natural, high-quality materials, each hijab is a testament in our commitment to sustainability.

Skilled workers can create different weaves from various fibres such as plain, twill and herringbone to name a few.

Slow fashion is an alternative (or as some would say, the stark opposite) to the fast fashion model. But why are consumers more aware of slow fashion?