HĀNM is a British-born, founder-led brand established in 2012, built on a commitment to ethics, craftsmanship, and thoughtful design. What began as a small creative project led by our founder, Nurjan, has grown into a global modestwear brand trusted by women around the world.

All HĀNM pieces are designed in London, where every fabric, colour, cut, and detail is intentionally developed with a focus on quality, comfort, and longevity. Our fabrics are chosen for their natural fibres, breathability, and skin-friendly properties — always prioritising how each piece feels as much as how it looks.

As a slow-fashion brand, we work closely with our manufacturing partners from start to finish. We produce responsibly, in small curated batches. We do not compromise on ethics, sustainability, or craftsmanship — even when it means slower growth. For us, quality always comes before quantity.

HĀNM’s community has expanded far beyond the UK, with a rapidly growing customer base across the UAE, Saudi Arabia, Qatar, and beyond — regions where our premium fabrics and thoughtful designs have deeply resonated.

Giving back is a core part of who we are. Every month, HĀNM sponsors orphans through ongoing Sadaqah Jariyah programmes. Every purchase contributes to this, allowing our customers to be part of something meaningful — whether knowingly or unknowingly.

HĀNM is more than a brand. It is a commitment to creating beautiful, considered pieces that honour the women who wear them — with integrity, care, and purpose at every step.